Colin Kaepernick and the Nike AD

Adam Flowers, Editor

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  In 2016, the San Francisco 49ers’ quarterback, Colin Kaepernick firmly decided to take a knee during the performance of the National Anthem. After he was fired from the team and from the NFL, he was endorsed by Nike.

  The ad featured a bold typeface, saying “Believe in something, even if it means sacrificing everything.” Because this ad featured Kaepernick, it collectively sparked controversy.

  The reason why Kaepernick was protesting and began kneeling was to peacefully protest against police brutality towards African-Americans.

  People have been posting videos on social media and making statements, such as that they were going to burn every Nike product they own. This could be a detriment to the company as well. Considering that there are numerous of consumers from all demographics, such as gender, age, race and political party, each one can have a minimal or a catastrophic effect to the company.

  Other people have even seen this campaign as a ploy for profit instead of justice. Nike has

faced accusations about owning sweatshops, typically in the clothing industry, where workers are employed at very low wages for long hours under extremely poor conditions.

  These sweatshops can be found in Asian countries, such as Indonesia, Vietnam and China. Most of the employees live in very poor conditions and earn roughly $1.25 per day.

  In the past week, Nike released a two-minute long television advertisement, featuring Kaepernick and multiple other athletes who are either disabled or have been discriminated against for their religion, gender and ethnicity. These athletes have had the odds stacked against them for most of their life, but they made the best of what they had and pursued their passions which was portrayed in the ad.

  The overall idea about the ad is that you should pursue your aspirations, regardless of what people say. This can relate and correlate to numerous of things, like what the athletes featured in the ad experienced during the rise to their fame, and it also alluded to Kaepernick’s campaign.

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